I personally don’t use yahoo.com for web searches, news or email, but I do keep my radar on for the latest developments on web site technology. Recently, on-line postings and rumblings about Yahoo.com’s new page design (launched in August 2013) caught my attention, so I checked it for myself.
I agree, the new design is not user friendly — using white fonts on semi-transparent (and blurry) backgrounds makes it difficult to read. I like the idea of theming each page depending on the topic, but it has to be done correctly.
If Yahoo’s plan was to increase the length of page visits, this new design will probably be successful. However, long-time yahoo.com visitors may not appreciate this which I can fully understand.
Also I noticed, the same baseball field background was used for the MLB, golf and MLS sport pages (as of 9/4/13) — Yahoo Sports Page. This could be just an oversight. After all, they’re professionals and know what their visitors like and don’t like.
Happy Yahooing!… I guess.
